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‘The Host’ to copy ‘Hunger Games’ and ‘Twilight’ with mall tours before release

Movies News / Elizabeth Darrell

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‘The Host’ to copy ‘Hunger Games’ and ‘Twilight’ with mall tours before release

  • The Host is using mall tours to promote its March release
  • The producers are clearly trying to emulate the success of Hunger Games and Twilight
  • The film releases on March 29th, and stars Saoirse Ronan, Max Irons, and Jake Abel in the lead roles
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The Host’ is looking to take a leaf out of the Hunger Games and Twilight playbook, as they have decided to do mall tours before the film releases on March 29th. The Hunger Games managed to built a huge amount of buzz by using that technique, and by the end of the mall tours, everyone in America knew about the movie that was causing mass hordes and security at major malls across the country.  
Jennifer Lawrence during the mall tour for 'The Hunger Games'
 
Although it’s doubtful that The Host will be able to emulate The Hunger Games’ success, it’s worth noting that it is from the same author as the Twilight Saga, so will come built-in with its own brand of passionate fans. The book is widely considered to be much better than Twilight, although that may not account for a whole lot as Twilight is not well liked outside of its fan base.
 
Jake Abel, one of leads of the film, took to his Twitter to announce the mall tour, saying, “@TheHostFilm tour dates coming in.  I’m seeing Miami, ATL, Dallas, Spain… Keep an eye out for special screenings and what-not in your hometown.”
Twilight became a phenomenon in 2008
Twilight became a phenomenon in 2008
 
The Host’ also has the advantage of starring critical darling Saoirse Ronan as well as big names in William Hurt, Diane Kruger, and Frances Fisher. Of course, the two leads, Jake Abel and Max Irons, have the type of swooning good looks that go well with its target audience, and it doesn’t hurt that the story also features a love triangle.
Jake Abel and Max Irons talk about 'The Host'
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