Considering the fact that Ultimo are one of the biggest names in the world, when it comes to lingerie, it is no surprise that they always manage to get some of the most beautiful women in the world on board for their campaigns. Ultimo have had some stunning stars modelling for them over the years and they are showing no signs of stopping.
Late last year, it was announced that Strictly Come Dancing winner Abbey Clancy would replace the Mrs. Michael Buble herself Luisana Lupilato as the face and body of Ultimo. Luisana has decided to retire from the modelling industry, as she wants to focus on her family life and being a mother.
This was great news for Abbey Clancy, who jumped at the chance to work with Ultimo for their new campaign. Abbey said at the time, "It’s really exciting to be part of such an established brand at such an exciting time. I absolutely love the Ultimo product, it’s so wearable and feels amazing on the body. I can’t wait until the Spring/Summer campaign is revealed next year."
Abbey Clancy joins a long list of beautiful women who have modelled for Ultimo over the years, a list which includes the likes of Penny Lancaster, Melanie Sykes, Peaches Geldof and Mel B. While we are devastated to see Luisana Lopilato retire, we look forward to seeing a lot of Abbey Clancy Ultimo shoots over the coming years.