Adam Levine is a judge on the hit reality show 'The Voice', which is about to go into its fourth season. Levine covers the new issue of the Hollywood Reporter, and discusses his initial thoughts of the show plus why he took it on anyway.
He explains, "I scoffed at it initially. It's just a bunch of f---ing assholes who are fame whores." He adds that despite that, he took it on, adding, "Honestly, the risk/reward situation was such that we thought it would be better for me to try doing it because the band was, I wouldn't say faltering, but not doing as well at that point as we had wanted to be doing."
He also adds, "No one knew what I was really like or whether I had anything to say. … I think that the occasional soccer mom probably thought I was a slut. The show put me in an interesting light to be cross-examined and analyzed by the world at large, and I think that I succeeded in making them like me."
The report also adds that awareness of Levine has tripled since the show began, and his likeability also reportedly went up more than 20%. Of course, the initial draw of the Voice was the unique format and big names like Christina Aguilera and Cee Lo, but Levine has undoubtedly become the breakout star from the show. Now, he's got a multi-million dollar brand name, and is slowly expanding into writing, producting, and acting.