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Air Jordan shoes are a fashion statement in our society

Sports News / Elizabeth Darrell

Published:

Air Jordan shoes are a fashion statement in our society

  • Shoes made popular by NBA superstar Michael Jordan
  • Pair of new 2014 Air Jordan shoes reached value of $100000 on eBay
  • Michael Jordan has been retired from NBA for over 13 years
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Air Jordan basketball shoes rule the athletic shoe market and the dominance is incredible. An example of how valued the Air Jordan basketball shoes have become a person only has to look at the recent events that have occurred since last  Saturday January 11, 2014. On this day superstar hip hop entertainer "Drake" gave an individual a pair of his customized 2014 Air Jordan basketball shoes. These shoes will likely sell for approximately $200 retail. In the past several days these shoes have allegedly been placed on eBay and the bids for these shoes have reached $100,000. 
Air Jordan shoes on display
 
To think that a pair of men's athletic shoes would reach a six figure dollar amount tells everyone how valuable these shoes have become to people in the marketplace. 
 
The legendary basketball exploits of the owner, Michael Jordan and the expert marketing efforts associated with these shoes have transformed the Air Jordans from mere basketball shoes to fashion statements. Men are constantly seen wearing the Air Jordans out to social functions and they have become for many young men the ultimate sign that they are successful individuals because only those who have disposable income can even contemplate buying these shoes.
The Air Jordan logo
The Air Jordan logo
 
The Air Jordan is now the casual wear shoe of choice for many of the young, rich and famous whether one is a musical entertainer or actor. It is vey common to see the Air Jordan shoe on the feet of musical superstars such as Drake or Suge Knight on an almost every day basis. 
 
Michael Jordan has been retired from the NBA for over ten years but his legacy has been solidified through his shoes as much as it has his playing achievements. He might be the greatest athletic shoe marketer in the world because there is no other athletic shoe that is so revered by individuals young and old similar to how Air Jordan basketball shoes are valued.
 
The Air Jordan basketball shoe has become a fashion statement and sign of success in our society and that by itself is an incredible achievement.
Video of 2014 Air Jordan shoes
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