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Alex Lundqvist excites in Hugo Boss underwear campaign

TV News / Danielle Wright

Published:

Alex Lundqvist excites in Hugo Boss underwear campaign

  • Swedish print and runway model
  • Cover model for Vogue Hombre S/S 14 Cover
  • Ranked as one of the Supers Men & Sexiest Men by Models.com
Alex Lundqvist
Alex Lundqvist
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Alex Lundqvist is someone who people might be referring to when they talk about 'life not being fair'. The Swedish model star is featured in the Hugo Boss Underwear F/W 2014 campaign and the pictures show him making men's underwear look exceptional. 
Alex Lundqvist modelling jacket
 
He has been one of the top male models in the world for over a decade and when men and women look at magazines one of the most amazing things about him is that he looks like he can continue to model for as long as he wants because his body is in sensational shape and he appeals to men both young and old. 
 
Fashion observers look at this Swedish star and are in awe of how he has not only maintained his impressive physique but also how his strong poses have made him a male model that men actually search out for fashion looks. 
Alex Lundqvist modelling suit
Alex Lundqvist modelling suit
 
Alex Lundqvist cover photos for Vogue Hombre and Manifesto in addition to his being featured as one of the faces for Hugo Boss clothing confirm his standing as one of the Supers Men and Sexiest Men by Models.com but what has become even more intriguing about him in 2014 is how he is slowly becoming recognizable outside of the 'fashion' world. 
 
It is no secret that usually when men look to magazines or browse the Internet on their computers, iPad or mobile phones that usually they are looking to see pictures of beautiful women, in particular female models. However, he is now a male model who has men in both Europe and North America searching for specifically on the Internet to see the different fashion styles that he is wearing to see because they want his look. 
 
The 'Hugo Boss' clothing line has become even more desired for men in North America, in particular the Alpha successful men in part because that is how he looks in their advertisements found throughout the Internet and in various men's magazines. 
 
Alex Lundqvist, the male model who gives female models competition for the eyes of men, quite an accomplishment by a very impressive model. 
Alex Lundqvist at Amfar Inspiration Gala
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