English actress Alice Eve is involved in this year’s Stella Artois Christmas campaign, which sees people sending holiday messages to friends and family by entering their details online. Then, Carole (Alice Eve) virtually arrives at the door and sings a carol before then handing them a virtual, limited edition Christmas bottle of Stella Artois.
Eve told Digital Spy, “I thought the campaign sounded quite innovative. I love the idea of carols – I've done it door to door before as well as in church, and I like the idea of getting together and singing during the holiday season. That seemed nice to me, and I thought they had a really good concept for it.”
Meanwhile, Phil Pick, a Stella Artois UK marketing manager, added, “Stella Artois was originally crafted for Christmas. In celebration, we're excited to provide our fans with a unique Stella Artois experience that reflects our heritage and style.”
Alice Eve is set to appear on the big screen, starring alongside Chris Pine, Zachary Quinto and Benedict Cumberbatch, in the movie Star Trek Into Darkness, which is set to be released on May 17, 2013 in both the US and the UK.