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Alicia Keys expands brand appeal as new face of Givenchy

Music News / Danielle Wright

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Alicia Keys expands brand appeal as new face of Givenchy

  • American r&b singer-songwriter, and actress
  • Became commercial success with debut album "Songs in A Minor"
  • New face of Givenchy perfume
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When the average individual thinks of the talented and gorgeous Alicia Keys they think of musical superstar, the woman with the beautiful voice who is also an actress and fashion brand ambassador. 
Alicia Keys close up
 
As an actress she left distinguished herself very impressively in the movie "Smokin' Aces" and in the fashion world she has her own collection of signature shoes for Reebok Classic. Now, the celebrated singer, a woman whose music is known worldwide and is recognized as one of the premier r&b singers in the world has been selected as the new face of the prestigious Givenchy perfume fragrance. 
 
Her association with Givenchy is her first entry into the beauty business and for entertainment insiders represents the next step to her becoming a brand ambassador superstar and will help Givenchy become even more popular with women worldwide.
Alicia Keys in white dres
Alicia Keys in white dres
 
The name Alicia Keys is so recognizable that her face beside any Givenchy product will have an international reach that very few other celebrities can equal because of the popularity of her music both with her record sales worldwide and her being part of some of the most popular movie soundtracks of movies that are in the theaters. For example, one of the most popular movies in theaters in 2014 has been "The Amazing Spider-Man 2" and she is part of the movie with her song "It's On Again", a potential hit single. 
 
In the past people would just think about her as a musical artist but with her being named the face of Givenchy it is very likely that when women think of her they will also think of the perfume Givenchy, especially after the release of her commercials and advertisements for the "yet-to-be revealed" fragrance in September 2014. 
 
Givenchy perfume made a brilliant move in choosing Alicia Keys, a singer known for her class, sophistication, beauty and exceptional singing and outstanding piano ability as the face of their new fragrance as its a union that could be a win-win situation for both parties. 
Alicia Keys singing "Girl on Fire"
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