Can Alissa Czisny still become a star within the figure skating community even though she is unable to compete at the 2014 Winter Olympics because of an earlier injury? This will be the challenge for Alissa Czisny because her absence from the Winter Olympics means that one potential opportunity to become known to US public and use the enhanced media exposure that comes from being part of an event that is televised to the world is no longer available. However, Alissa Czisny's skating career is not finished nor is the possibility of becoming more known to the world outside of figure skating.
In 2011 Alissa Czisny won the US National Championship and she appeared briefly in a commercial for Chrysler and Detroit during Super Bowl Sunday. In 2014 after the Winter Olympics in Sochi there will be several competitions for skaters in which they will have the opportunity to build on their profiles and there will be several international competitions the following year.
Alissa Czisny over the next two years can show the world that I may not have been able to compete at the 2014 Winter Olympics because of injury but I have every intention of proving that I can skate with the best in the world and I will once again become the model of perseverance. The media loves a comeback story and one of perseverance against all odds and if Alissa Czisny is willing to show this perseverance she will find that corporations and endorsers will want her as a brand ambassador.
Alissa Czisny suffered some bad luck in having to recover from an injury during the year that the Winter Olympics is taking place but if she is able to show that she will not let this bad luck situation define her career she can become the poster girl for "perseverance" and she will have the opportunity to have a career after skating as an in-demand motivational speaker based on what she has overcome.