Teen Vogue has long been a popular alternative to Seventeen for young girls. Similar to Vogue, Teen Vogue is geared towards high fashion but for teen girls and gives advice on boys, school, jobs, makeup, and whats popular. Recently Teen Vogue Editor in Chief Amy Astley, who has hand picked by fashion's biggest name, Anna Wintour, at only 34 years old, spoke to Forbes about her career and how she became the founder of such a popular magazine.
When asked how the opportunity presented itself, Amy explained that while she was beauty director at Vogue she began producing test magazines for a period of two years. She had worked under Anna Wintour for ten years and says that Anna could see she wanted more responsibility and could handle what was given to her. Right before she was due to give birth to her second child, it was confirmed that Teen Vogue had been approved and would go into production.
When asked to give advice to other aspiring business women, Astley said, "the most important advice I can offer is that you must persevere". After watching interns Alexander Wang and Lauren Conrad become big names, she has learned a thing or two about how to spot and groom success. She also warns about becoming stubborn while on the wrong path and urges everyone to adjust their route if need be.
As Teen Vogue continues to grow in its readership and credibility it is obvious that Astley has built something that will last for generations to come.