Ukrainian actress and model Anna Sedokova is the new star of the Volvo advertising campaign which means that the car company is now going to be associated with a woman is considered one of the sexiest and most attractive European women in the world of entertainment. She is one of the few European models who is known worldwide for both her beauty and her personality and it is this combination that Volvo is counting on to bring attention to its line of vehicles.
The beautiful model recently was in the news over the controversy about her divorce from Maxim Cherniavskii and his recent comments about being with her for publicity but ever the professional she has for the most part ignored the comments and focused her time and efforts on her career which has been a great move.
In her interview following the announcement that she would be the new star of the Volvo advertising campaign she disclosed that one of the perks of being a brand ambassador for the car company will be the free use of any vehicle from the test car lineup but she admits preferring big vehicles. She is a woman who loves to shop and thus needs a car that can carry a large number of bags and also have room for her friends and two daughters.
Volvo's selection of Anna Sedokova to star in their advertising campaign is viewed by some entertainment insiders as a brilliant move because her popularity within Russia is at an all time high as she is currently leading the votes for the upcoming RU.TV awards show for "Best Fan Club". Thus any advertising campaign she is part of will receive a huge following based on her popularity and the fact that she is considered one of the most popular entertainers on Russian TV.
Volvo with Anna Sedokova has officially eliminated its dependable but boring reputation and can now legitimately be looked at as dependable and strikingly beautiful which is a great transformation of an image. That is the value and appeal of having Anna Sedokova as the new face of the Volvo advertising campaign.