Swedish figure skater Isabelle Olson has the looks of a model and is one of the best figure skaters in Sweden and Europe but unfortunately she will not be competing at the 2014 Winter Olympics. This extremely attractive figure skater is on the rise and will likely be a medal challenger at the 2018 Olympics but to do so she must move from being a good skater to being a great figure skater and this may require her to change her coaching.
At the moment Isabelle Olson is coached by her mother but sometimes one must leave the nest to achieve their full potential and Isabelle Olson must consider the fact that the best skaters in the world such as Yuna Kim have left their homes to train abroad and then come back as better skaters. If Isabelle Olson's goal is to one day be considered one of the great figure skaters in the world she might have to consider the fact that she may need to look outside of Sweden to be trained.
Isabelle Olson has been 'discovered' by some men's magazines as an attractive woman worthy of attention because of both her appearance and her athletic success. However, for her to become a potential endorsement model she will need to start winning figure skating competitions because the reality of sports and endorsements is that companies will seek those who win to endorse their products.
Isabelle Olson is beautiful, intelligent and personable but she is not known outside of the figure skating community and even within that community she is considered a figure skater with talent but is someone who has not challenged for the podium. If Isabelle Olson is able to become one of the top five singles figure skaters in the world she can become a marketing dream in Sweden and throughout Europe.
Isabelle Olson is a figure skater with marketing potential but for it to be realized she must make the move from good figure skater to great figure skater so that her potential can be realized both on and off the ice.