Celebrity Big Brother is back on UK screens and 13 housemates have entered the hallowed house in Elstree for three weeks of fun, flirting, meltdowns and arguments.
One of the thirteen is Ashley McKenzie, an Olympic Judo athlete who competed at the London Olympics. Ashley became involved in Judo at the age of 11. His mum introduced him to the sport after he had an altercation with someone over Pokémon cards.
Ashley was ejected from his first primary school in Queen's Park and went to a special needs school, where he was diagnosed with ADHD and OCD. He has also spent time in a young offenders' institution, and was banned from the sport for one month, then three months, then six months, for drinking and fighting.
Also in the house is Cheryl Fergison, a British actress most notable for playing Heather Trott in the long running BBC soap opera EastEnders.
Coleen Patricia Nolan is also in the house. She is an English television presenter, author and member of pop group, The Nolans. The Nolans success included 2 Royal performances, record Sales in Britain and more than 9 million records sold in Japan.
Mike 'The Situation' Sorrentino is an American television personality. He has appeared on the MTV reality show Jersey Shore since 2009.
Mike was born in West New Brighton, Staten Island, New York, and grew up in Manalapan Township, New Jersey. Mike worked as an assistant manager of a fitness centre in Staten Island. When he was 25, he lost this job and began underwear modelling.
Mike made more than $5 million in 2010, the second highest of any other reality star after Kim Kardashian. This money was accrued through endorsements with Devotion Vodka and Reebok as well as a ghost-written autobiography, a rap song, a workout DVD, a vitamin line, a clothing line, and appearances including Jersey Shore and Dancing with the Stars.
Also part of this years series is comedian Julian Clary, glamour model Rhian Sugden, former So Solid Crew star MC Harvey, Coronation Street legend Julie Goodyear, model Jasmine Lennard, pop star-turned-actor Martin Kemp, journalist Samantha Brick, reality TV personality Danica Thrall and Italian aristocrat Prince Lorenzo Borghese.
The Only Way Is Essex's Lauren Goodger was conspicuous by her absence, as was Duane "Dog The Bounty Hunter" Chapman, who reportedly couldn't get a visa thanks to a murder conviction dating from the 1970s.
As is now traditional in Celebrity Big Brother, secret tasks were given to certain housemates right away - to spice the opening night up a bit.
Cheryl and Julie were instructed to stage a pretend row over an imaginary man-feud, culminating in Julie chucking her drink at Cheryl.
The results were impressive, but the smirk on Julian Clary's face suggested that at least one housemate had cottoned on.