Dakota Fanning's perfume advert for Marc Jacob's has been banned for being too sexually provocative. The advertisement, featuring teen actress Dakota Fanning has been banned in Britain because she looks like a child in the image. The 17-year-old star can be seen on the floor with an oversized bottle of perfume between her thighs in the campaign for Marc Jacobs' Oh, Lola! fragrance.
The advert sparked several complaints, which led to officials at the U.K.'s Advertising Standards Authority to launch an investigation. The advertising watchdog has now deemed it "irresponsible" after deciding that Dakota loooks under 16.
A statement from the authority bosses says: "We noted that the model was holding up the perfume bottle which rested in her lap between her legs and we considered that it's position was sexually provocative. We understood the model was 17 years old but we considered she looked under the age of 16. We considered that the length of her dress, her leg and position of the perfume bottle drew attention to her sexuality. Because of that, along with her appearance, we considered the ad could be seen to sexualise a child. We therefore concluded that the ad was irresponsible and was likely to cause serious offence."
