Race car driver Danica Patrick became the first female driver to lead the field in the Aaron's 499 race at Talledega and her 22nd place finish was the best ever for a woman. Her performance has both the NASCAR driving community enthused and also her endorsers as this puts her even more into the spotlight and will add to the popularity of her upcoming endorsements.
At Talledega she was leading for 6 laps until she spun a fellow driver, Brad Keslowski when he tried to pass her which led to her falling back into the pack of cars. However, the fact that her car was performing well enough for a time to get the lead was impressive.
Danica Patrick is known as one of the most in-demand endorsers in NASCAR and she continues to be sought out as an endorser. She is turning heads in a new commercial for the three-wheeled Can-Am Spyder motorcycle that features her as the women to call when celebrities want to escape the paparazzi.
In the commercial, Aerosmith lead singer Steven Tyler calls her and she arrives in the "Paparazzi Escape Vehicle" to help him escape the paparazzi after eating at a restaurant.
The image of this attractive race car driver arriving in the awe-inducing three-wheeled motorcycle to help the rock star Steven Tyler escape from the paparazzi is one of those commercials that most men will have no problem watching on the televsion rather than changing the channel or running to the fridge for food. It is this quality that makes Danica Patrick such a valuable commodity as an endorser and why her improved placing at races such as the Aaron 499 only help her appeal.
A beautiful woman who drives fast cars is the equivalent for many men of the ultimate dream women.