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Elle MacPherson reveals business mind in capitalizing on "The Body"

TV News / Danielle Wright


Elle MacPherson reveals business mind in capitalizing on "The Body"

  • Australian businesswoman, television host, model and actress
  • Appeared on five covers for Sports Illustrated Swimsuit Issue in the 1980s
  • Nicknamed "The Body" by Time Magazine
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Elle Macpherson during a recent interview with HuffPost Live revealed that once she was nicknamed "The Body" after appearing on the cover of Time Magazine in 1989 she started thinking about how to capitalize on the nickname. 
Elle MacPherson modelling bikini & straw hat
The Australian beauty epitomizes beauty and brains as she built a brand around the nickname that includes a line of skin care products,  workout videos and a range of beauty products all under the title of "Elle Macpherson - The Body". 
Fashion observers and some fans look at Elle Macpherson and identify her not just as a model but as someone who was at the forefront of fashion models becoming individual brands and businesses. 
Elle MacPherson posing in black dress
Elle MacPherson posing in black dress
Prior to Elle Macpherson's emergence as a model/businesswoman there were not many models that fashion fans could look to and attribute a product to their name. She became a brand that enabled her to become the CEO of her products and when one considers that when she was at her peak as a model she dominated the covers of Sports Illustrated magazine and thus was a women that men enjoyed looking at and whom women wanted to look like. 
She disclosed in the interview that "The Body" products have become a very profitable business and for fashion followers and fans such a statement becomes even more impactful when one considers that it has been many years since she has been a regular on the model runways and her beauty products are still selling well it shows how savvy Elle Macpherson is as a business woman.
Elle Macpherson today is a business mogul who runs her own company Elle Macpherson Inc. but it all started from the confidence she gained after deciding to capitalize on the title "The Body" instead of just enjoying the ego boost the nickname provided her. An interesting revelation from a model icon and something that some models of today might want to consider about how to think of themselves. 
Elle MacPherson in her best swimsuit poses
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