Celebrity chef Giada De Laurentiis lost her younger brother to melanoma at the age of just 31 and she has now agreed to appear in a public service announcement video for Stand Up to Cancer and the Melanoma Research Alliance. Giada has spoken about the issues with melanoma and the fact that people do not act quick enough.
De Laurentiss explained, "Early detection can truly save your life. You don't have to die from melanoma or any other kind of skin cancer. My brother didn't have to die. Had we caught the melanoma early on, he would no doubt be fine today. He could have been cured."
She then went on to encourage people to regularly check themselves and to make sure that they contact a doctor if they notice any skin change, "We need to check ourselves and be attuned with our bodies. If there's any change at all in your skin, no matter how small it is, go see your doctor," she added.
The Melanoma Research Alliance has already managed to award over $38m to 96 research programs, making it the largest private funder of melanoma research. There are also plans in place to award at least another $8m in new grants for 2013.