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Is being the Ultimo model better than modelling for Victoria's Secret?

TV News / Rosie Goude


Is being the Ultimo model better than modelling for Victoria's Secret?

  • Abigail Clancy is current face of Ultimo
  • Luisana Lopilato, Michael Buble's wife was past face of Ultimo
  • Being an Ultimo model provides singular spotlight
Full Raica Oliveira
Melanie Sykes Ultimo
Kelly Brook Lingerie Ultimo
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Raica Oliveira For Ultimo Lingerie Collection Photo Shoot
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Luisana Lopilato Ultimo Luisana Lopilato
Luisana Lopilato Ultimo Luisana Lopilato
Luisana Lopilato Ultimo Luisana Lopilato
When an individual is named the "Ultimo model" it is unlike any other lingerie model distinction because the spotlight is singular. The Ultimo model does not share the headline billing with any other model as she is the face of the prestigious underwear line and becomes even more recognizable than before. When Luisana Lopilato was the Ultimo model she immediately became known throughout Europe and arguably the world as the Ultimo model and not the wife of superstar singer Michael Buble
Luisana Lopilato wearing Ultimo underwear
She is a star in her native Argentina and throughout South America but as the Ultimo model she became a model sensation throughout Europe and North America because she was viewed as the 'one' Ultimo model. There were not five or six other notable Ultimo models who represented the brand, only her and this led to the expansion of her brand worldwide. 
A similar situation is occurring with Abbey Clancy as the face of the brand, the new Ultimo model. She is a known commodity in England as one of the most attractive and popular entertainment personalities/models in the country. However, as the Ultimo model 'face' of the company she has become known in markets such as North America, South America, Asia, Africa and throughout Europe. 
Luisana Lopilato in black Ultimo underwear
Luisana Lopilato in black Ultimo underwear
An Ultimo model receives unprecedented exposure and a perfect example is how Abbey Clancy is associated with the new low back bra Ultimo design and also with their new lingerie lines. There is no mention of any other models and as such her connection with fashion fans and men becomes much greater. 
Being an Ultimo model might actually be a better choice than a Victoria's Secret (VS) model because there are numerous VS Angels at one time but there is only one face of the Ultimo underwear brand and thus there is no sharing of the spotlight.
Something to think about for models and celebrities wanting to enhance the positioning of their brands.
Luisana Lopilato in Ultimo lingerie
6 Fan Uploads: and Gallery
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Abbey Clancy looks stunning in new Ultimo shoot
4th December 2014 @ 11:39am
Abbey Clancy is the current Ultimo model and she looks absolutely stunning in her latest shoot for the lingerie brand
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1st December 2014 @ 04:59am
Luisana Lopilato's husband Michael Buble wore a bow tie and back suit to his first meeting with her family leading them to think he was a butler.
Abbey Clancy topless in short film for Vauxhall
17th October 2014 @ 01:00pm
Abbey Clancy is a stunning model and stars in the new short film for Vauxhall, where we see her topless
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