explained, “I have made people cry. But crying is good. Crying is good. Not in a sad way, not in a 'cry now' way. It just shows to them that it isn't a walk in the park now. 25,000 people auditioned for this show and now you're in the final 40, you have to work hard.”
She added, "People have come from small towns where their friends and families have always told them how good they are, but now they're standing in front of me, someone who is all about breathing, technique and vocals.”
Jessie J continued, “They can be a bit overwhelmed and end up crying, but the next day they come back and say thanks for the tough love.” Jessie J is joined by will.i.am, Tom Jones and Danny O’Donoghue as coaches on the UK version of The Voice.
The Voice is set to premiere on BBC One on Saturday, March 24.