Julie Kedzie in the view of some online websites such as FANSIDED was one of the 'winners' of Halloween for her costume in which she attended the weigh-ins for the fights dressed as UFC's renowned matchmaker Joe Silva.
She wore a grey shirt with blue jeans, a leather jacket because he is known for always wearing this type of jacket, changed her hair to the colour black and gave herself a black goatee moustache. To top off the look she went down on her knees to give what she considered a more accurate depiction of his height as she appeared beside Shannon Knapp who dressed up as UFC president Dana White with an "I love Conor" shirt because the fighter has become one of Dana White's favourite fighters.
While the Halloween costume did bring forth some good laughs it has also showed how brought attention to the rise of Julie Kedzie as not just a talented matchmaker but as a potential brand ambassador of MMA fighting gear and products.
Endorsers love seeing a public 'persona' who is not afraid to get some laughs and does not take themselves too seriously. Most fans who see women MMA fighters know them to be very serious, extremely well-conditioned fighters but as some social media fans and entertainment observers have noted, they don't remember their being a rule against having a personality and showing 'a fun side'.
Julie Kedzie is the opposite as while she can be serious when it comes to talking
about upcoming fights she is also someone who understands that the fight game is an 'entertainment' business and laughter can be part of that.
The average sports fan likely did not know about Julie Kedzie before Halloween but after her hilarious impression of Joe Silva, she is much more recognizable and is no longer a 'secret' to only the MMA.
No hard feelings Joe Silva but your fame seems to have helped your colleague Julie Kedzie become known to fans both in and outside of the fight game and also brought you some 'positive' attention as well.