Zach Braff is building quite a cast for his next film 'Wish I Was Here'. The kickstarter campaign for 'Wish I Was Here' was certainly successful, and Braff also pitched in some of his money as well as some from financiers, and the film is officially in pre-production.
Anna Kendrick joined the cast a couple of days ago, and Braff announced today that Kate Hudson has also joined the film. Why are all these A-listers joining a Kickstarter funded film, you ask? Well, Braff's directorial debut, 'Garden State', was very well received and starred Natalie Portman and Ian Holm, both well-known actors and both at the top of their game. 'Garden State' was very well received and brought out one of Portman's most praised performances, so it's no surprise that actors of their caliber would want to work with Braff.
There's also the fact that Braff now has creative control on 'Wish I Was Here' since the financing was all Kickstarter-based and independent, which means no studio or producer interference.
There was some criticism that Braff received for using a Kickstarter campaign for the film, but overall, the benefits so far look like they're outweighing the risks. We'll have to wait and see what the final product looks like, but more and more films are starting to use Kickstarter to raise financing.