Kate Middleton, the Duchess of Cambridge is one of the few women in the world who can cause a shopping frenzy both online at the stores just from what they wear. This trend has been defined as the "Kate Middleton effect" and it has existed since the moment she married Prince William on April 29, 2011 but only recently many were thinking that she no longer had that impact on women in England and throughout the world.
Quite frankly, those who discounted her impact on the fashion world were completely wrong as the Kate Middleton effect is in full effect and this was demonstrated during her most recent trip with husband Prince William in Australia.
During the trip the sophisticated and stunningly attractive Kate Middleton wore a yellow Roksanad Ilincic dress in Sydney, Australia. Shortly after pictures were seen on the Internet of her in this dress people started buying dresses in this color and style on Ebay which resulted in a 95% increase in sales of yellow dresses on the site.
Fashion insiders are talking among themselves that the renowned fashion designer Diane Von Furstenberg should be sending the Duchess of Cambridge not only thank you notes but financial commissions for her exceptional impact on sales. When Kate Middleton was photographed wearing a Diane Von Furstenberg wrap dress the same dress sold out shortly afterward on the designer's web site as people raced to buy the dress.
Fashion designers pay models millions of dollars to wear their clothes in a manner that appeals to the public. Kate Middleton is paid nothing by the designers and her appearance in the clothing of most fashion designers leads to a 'run' on the purchase of that clothing.
As such, while great fashion models are important in the fashion world there is arguably no model who impacts the purchase of women's clothing greater than the Duchess of Cambridge, Kate Middleton.