News » Kevin Liles reveals how the Mariah Carey beverage franchise came about
HomeMovie NewsMusic NewsTV NewsGossip NewsConfirmed NewsShare Start
Kevin Liles reveals how the Mariah Carey beverage franchise came about

Music News / Jon Galt


Kevin Liles reveals how the Mariah Carey beverage franchise came about

  • Mariah Carey is a huge star in the entertainment industry
  • She is now involved in the release of a beverage franchise
  • Kevin Liles has revealed how it came to happen
Mariah Carey Wallpaper
Lp Mariah Carey Music Box Mlb Music
Mariah Christmas
Mariah Carey
Mariah Carey Dress
Mariah Carey Zoom
Mariah Carey Photo
Mariah Carey
Mariah Carey
Gal At Sea Mariah Carey Beach
Mariah Carey On Nicki Minaj Feud
Mariah Carey
Mariah Carey
Mariah Carey Stops By Mtv Studios In New York February
Mariah Carey Photoshoot
Mariah Carey
Mariah Carey In Short Dress At Bet Awards Dress
Mariah Carey
Mariah Carey Pictures
Mariah Carey Hd Sexy Wallpaper Sexy
When it comes to the entertainment industry, there is not much that the very beautiful and hugely successful star Mariah Carey has not done. Mariah has one of the most recognisable voices in the music industry, as well as appearing in a number of acting projects over they years, while she has also been involved in the occasional modelling shoot along the way.
Mariah Carey has had a successful career
Not content with the huge amount of success she has already had in her career, Mariah Carey is now involved in the release of a beverage franchise, which was the master plan from Kevin Liles. Over the years, Kevin has been involved in a lot of successful projects and he has now revealed how this new idea came about.
Liles explained, "We decided the beverage business would be a good place to enter: it sounds like with 40/40 we could [reach young males] and with Mariah, we could cater to the female 34-to-60-year-olds who are the core consumers at Walgreens. I called my friends and said, 'Hey, I know this might sound crazy, but I want you guys to start beverage businesses — one around Butterfly and one around 40/40.'"
Mariah Carey is working on beverages
Mariah Carey is working on beverages
He added, "Let's give them a two-for-one: a great-tasting drink, but also, I have technology that I want to put on every bottle [to provide exclusive content] and disrupt the consumer package goods market. To make a long story short, we launched the beverages and there will be many other line extensions, whether you add another flavor, like a Butterfly Light, coming out in 2014."
It looks like it will be another hugely successful project that Mariah Carey can add to her endless list of successful projects in her career.
Mariah Carey - You're Mine
6 Fan Uploads: and Gallery
Crackdown 2
Crackdown 2
Mariah Carey tipping Floyd Mayweather to beat Manny Pacquaio?
27th April 2015 @ 09:00pm
It looks like Mariah Carey is backing Floyd Mayweather to beat Manny Pacquiao in their upcoming fight on Saturday, May 2
Rihanna reveals her Mariah Carey inspiration
22nd March 2015 @ 08:08pm
Singer Rihanna has revealed how she was a big fan of Mariah Carey growing up and that it was she who inspired her to become a singer
Mariah Carey career in freefall with lip-sync controversy in Jamaica
8th February 2015 @ 04:08am
Mariah Carey's awful concert performance in Jamaica has fans and music observers speculating that her divorce is the cause of her unfocused and poor per ...
Mariah Carey ready to rejuvenate image with move to Las Vegas?
7th January 2015 @ 04:04am
Mariah Carey is rumoured to be a potential residency replacement for Celine Dion in Las Vegas which ironically might provide her some relief from the go ...