In a new interview with Style, Kristen Stewart talks about becoming the face of the Balenciaga brand. She talks about meeting the previous brand ambassador, Charlotte Gainsbourg, saying, “I wish I could choose a better word, but I think she’s stunning. I sat next to her at the show [last season]—which was the first experience I had at Balenciaga—and I was so ridiculously intimidated by her! I didn’t even say hi. I was just kind of muted by her. It’s an odd relationship that us actors are allowed to have with fashion. For me it started at an extraordinarily young age. I met Nicolas [Ghesquière] when I was 12 [on] this little project that felt very similar to a photo shoot. A rack of clothes comes in and you can just pick out what’s from that company. [Balenciaga] was the first fashion brand I recognized.”
She also talks about wearing a lot more Balenciaga after becoming the face of the perfume, saying, “[Nicolas] made my Cannes dress. And I went to the Met ball with him. And we sat down together and I watched him draw this…thing. I think he would say that I had something to do with it, but that’s bullshit. I just sat there. I do love those graphic sweatshirts [from Fall 2012]. And the sheer long dresses—and the shoes! I love all of the shoes so much. I must say, I’ve seen the new [Spring] collection—and it’ so unbelievably cool. You need to know yourself pretty well to wear it, or it wears you. It makes total sense that it’s happening now, though. I don’t want this to sound arrogant, but it was made for me.”
She also talks about the perfume she’s representing, saying it smelt like vibrant and ‘sex’. “[Perfume] is something that I’m just now stepping into, wanting to smell attractive. I’m 22. I wasn’t the 15 or 16-year-old girl putting on perfume. It’s such a funny thing that it does, that it suddenly gives you “something.” It puts you on another level. There’s sophistication to it. I feel a little bit…hello! And that feels really good. It’s sex. It’s vibrant. And thank God I liked [Florabotanica] when I smelled it; I’m not a good liar.”
