It has been reported that LA Reid’s Epic label has moved to sign up ‘Goodies’ singer Ciara. It is quite a surprising move considering how poorly Ciara has been doing recently. Ciara seems to be an artist on her way down but LA Reid is certain he can turn her career around.
A highly regarded industry source explained, "LA is one of the only people inside that company that has his finger on the hip-hop music scene, and if you look at the Billboard Top 20, that's what it's all about. He's a good A&R guy and he'll do a good job."
Ciara’s last album ‘Basic Instinct’ was a massive failure, only managing to reach a high of 44 in the US and not even making an impression on the UK top 200. It will be interesting to see if this gamble pays off for LA Reid but for Ciara, their couldn’t be a better move right now.