Lucy Hale might be best known for starring in ABC Family's Pretty Little Liars and for fronting a campaign for Bongo, but she's just landed another prestigious high-profile gig as the new face of Avon's Mark Cosmetics.
Mark is a beauty and fashion offshoot of Avon, and Hale has replaced Twilight actress Ashley Greene as the face of their Mark Cosmetics line. According to reports, Hale will participate in various promotional campaigns for the brand, including one which focuses on, "breaking the cycle of dating abuse and partner violence against young women.”
Hale spoke about becoming the face of Mark, saying, "I’m incredibly proud to partner with a brand that is as passionate about empowering women as I am. I’ve been a fan of mark’s products for years, but it was important to me to work with a brand that is truly about beauty on the inside and the outside.”
Hale and her Pretty Little Liars co-star Ashley Benson continue to front the clothing brand Bongo, and Hale was just seen in the fourth season premiere of Pretty Little Liars on ABC Family. Previous ambassadors of Mark include Ashley Greene and former reality star Lauren Conrad.