Marina and the Diamonds released a new video recently which stated “ELECTRA HEART: THE START” and has since had everybody questioning exactly what or who Electra Heart is. Now Marina has taken the time to clear the matter up and let everybody know the meaning behind Electra Heart.
Marina explained, "Basically Electra Heart is a story. I don't even know if it's going to take the form of an album yet, but it's a really cinematic '70s Americana-type film and each part of the story comes in Part One, Part Two, Part Three.” She added, "I think a lot of people will think Electra Heart is an alter ego or something but she's not, it's kind of basically a vehicle to portray part of the American dream, with elements of Greek tragedy and that's all going to be coming out through the visuals. It's hard to explain but I think you'll see it when it all comes together.
Marina then concluded, "Electra Heart is the antithesis of everything that I stand for. And the point of introducing her and building a whole concept around her is that she stands for the corrupt side of American ideology, and basically that's the corruption of yourself. My worst fear - that's anyone's worst fear - is losing myself and becoming a vacuous person. And that happens a lot when you're very ambitious." Marina recently admitted that she knows she does not have the perfect singing voice and she is glad of that. Watch the Marina and the Diamonds video for 'Part One: Fear and Loathing' below.