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Marshawn Lynch's 'Xbox' commercial shows his potential as endorser

TV News / Danielle Wright


Marshawn Lynch's 'Xbox' commercial shows his potential as endorser

  • American football running back for the Seattle Seahawks
  • Nicknamed "Beast Mode" for his aggressive running style
  • Voted to the Pro Bowl in 2013 for the third straight year
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Marshawn Lynch has a new Xbox commercial which shows the benefits of having an Xbox and being able to replay past highlights such as when he ran for a  touchdown in a playoff game against the New Orleans Saints. The commercial for some social media football and entertainment observers reaffirmed his potential as an endorser.
Marshawn Lynch football poster
He is known throughout the NFL and with fans for his 'beast mode' playing style and it was shown in the commercial as his legendary 2011 NFC Wild Card game run against the New Orleans Saints was shown and then replayed 'at his request' on the Xbox tv. This was huge because he has a reputation as preferring not to be in the media limelight and as such his willingness to be in a commercial which puts him in the spotlight and gives fans a little glimpse of his fun personality has endorsers very intrigued about the possibility of him promoting their products.
The 'Beast Mode' running back had some fans and social media football observers chuckling with his 'tough guy' image in the commercial as it showed him with a pet 'raccoon' in his lap while eating his Skittles, his 'snack' of preference instead of what people are usually accustomed to which would be a pet cat. 
Marshawn Lynch posing in 'Beast Mode' shirt
Marshawn Lynch posing in 'Beast Mode' shirt
This commercial could be the start of him breaking out of his 'media shell' or at least many endorsers and fans of the running back hope it is because the list of companies who would love to have him in a commercial and as an endorser for their products is reportedly very long. 
Marshawn Lynch as the commercial shows is not just a star on the football field but also with Fantasy Football players and his endorsement potential could extend far beyond his playing days, something no one would likely have believed during the media day at Super Bowl XLVIII.
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