Kevin Feige, one of the key people in charge of Marvel Studios, has a new interview with Moviefone talking about the Avengers, the risk and the payoff, as well as the surprise Marvel character who gained the most fans.
When talking about the risk involved with all the stand-alone movies as well as Avengers, Feige says, “We got to that success because of the risks that we took along the way. To announce four movies over how many years, and being in production on "The Avengers" before "Thor" and "Cap" even came out, the whole adventure was risky. It solidifies our viewpoint that if you take creative risks that you believe in, for an end result, then it can work. I don’t think we can say Hey, now we can be riskier. Each of these movies cost a lot of money already. It just solidifies the notion that for Phase 2, play the long game, stick with what you believe in, and when there is a fork in the road and one seems safer and maybe a little boring, and one seems risky and harder, we always go the risky and harder way. That’s what people will see in "Iron Man 3," "Thor: Dark World," "Captain America: Winter Soldier" and certainly in "Guardians of the Galaxy," which is one of the ones that I’m most excited about because it’s so outside the box and so weird and so different. People like grand experiments and things that haven’t been done before, the unexpected.”
Feige also talks about how Tom Hiddleston came out nowhere as Loki and gained such a massive number of fans, saying, “I’ve been surprised and happy that so many cast members and characters have gotten that response. Hiddleston is a case in himself. We discovered that when we were going around the world promoting the movie, in Moscow and in the the U.K. and in Rome, and all these people behind the barricades at the premieres were holding “Loki’s Armies” signs or wearing homemade helmets with horns on it. We sat around years ago saying we needed a villain in the MCU, as complex and dynamic as Magneto is. Magneto is one of the best villains in both the comics and in the movies. The way that Tom brought Loki to life, with all of those different emotions and up to Hulk smashing him into the ground, we’re already having fun with Tom on the set of "Dark World." We hope to have that continue. Even if you didn’t read comics or weren’t versed in mythology and had no idea who Loki was -- and he’s kind of out there with his big horns -- they responded to him, particularly women. Tom is an amazing looking specimen but also because of that darkness, I think they find a sexiness with him as a badboy.”
The Avengers DVD and Blu-ray is out September 25th.