Monica Bellucci is an attractive and successful actress/model and sometimes when one is known on a international scale as she is there are some who will try to capitalize on this fame. Such seems to be the case for her in Turkey.
The actress/model has achieved fame as the 2012 face of "Dolce & Gabbana" and in films "Matrix Reloaded" and "Shoot Em Up" that have achieved box office success worldwide and thus her face and name are able to attract attention of potential consumers and help businesses make money.
One of the benefits of having developed herself into a European and Hollywood film actress who is very recognizable around the world is that her name has become a 'brand' of great value.
Thus it must have been a very 'shocking surprise' to her when she recently tried to register her name as a brand in Turkey and found out that her 'name' was actually owned by a man named Mr. Arafat Yazici and had been for 11 years!
The actress has filed a complaint that her name was 'stolen' to create a brand name without her knowledge but the store owner has shown no interest in giving the 'name' back.
In what is one of the more interesting excuses that fans of Monica Belluci and social media entertainment observers have heard the lawyer for the Turkish business is defending his client on the basis that his client was not aware of who was Monica Bellucci and that he only chose the name because he liked how it sounded.
The case is now in the hands of the judge but it also shows the impact that Monica Bellucci can have on the well-being of a business. It is very likely that many customers frequent the Turkish business under the belief that she is somehow associated with the store. Will he receive the same amount of 'traffic' if her name is no longer associated with the store? Some of her fans feel that the store would not be nearly as popular without her name association.
However, this illustrates the challenges some stars face as one of the most attractive women in the world, Monica Bellucci, has to fight to get back her 'name' which she has developed into a star brand because for the past 11 years it has been used by someone else for their own gain in another country.