Natalie Massenet is known as the founder of Net-a-Porter and changing the way people buy designer clothes. She never seems to stop innovating and has a connection and understanding of the consumer that seems to be unmatched in the fashion industry and her influence on the philosophy of her company is again on display with her company's most recent announcement.
On July 9, 2014 the company will be providing access to its own sports fashion store called "Net-a-Sporter". In this online store consumers will be able to access a large number of luxury brands which will provide clothing in 11 sports disciplines which include running, tennis and yoga.
When she brought Net-a-Porter to the marketplace she changed the way people bought designer clothing and this new store shows she has not lost that magic touch in terms of making life easier for consumers and companies.
Looking good while exercising has never been more en vogue than it is in 2014 and with this new store she has made it less challenging for men and women to find clothing and the brands that they find desirable.
But it is not just the fact that she understands how to make life easier for consumers that makes her so appealing and successful but also because of her knowing what will look 'hot' and what will attract those who love fashion to her website.
An example of her 'connection' occurred recently when she uploaded a picture to her social media Instagram page of Alexa Chung and Poppy Delevingne from the recent edition of Porter magazine and the presence of the picture and the accompanying article became one of the hot topics on the Internet.
The founder of Net-a-Porter is a fashion leader because she thinks 'outside of the box' and Net-a-Sporter is a perfect example of her philosophy of always finding ways to bring hot fashions and ideas directly to the consumer in a way that benefits both the brands and the buyer.
Natalie Massenet is a woman with 'the Midas touch' and that is why many are predicting that Net-a-Sporter will be another successful venture for the company she founded.