Sora Aoi is a 'hot' celebrity icon in China because of her adult film videos which for many Chinese teens and young adults were how some first learned about sex and earned her the nickname "The Teacher".
She is known throughout Asia for her videos but in China she is a celebrity and an example of how popular she is was provided recently during an Internet auction under the theme "Aoi Sora's scent" on Taobao, the leading e-commerce platform in China on which she put up for sale a bra that she sewed and wore.
The bra was identified as her favourite design and all the profits from the auction would be used to help the relief efforts for the most recent Yunnan earthquake which killed 617 people.
When the bra that she had worn went on sale during the auction the price started at 188 yuan ($30 USD) and by the end of the auction for a bra that she had worn the price had increased to almost 5500 yuan (approximately $900 USD). This is a staggering amount for a bra that had been worn but is indicative of how popular Soar Ai is as an adult film video actress.
However, the price paid for the bra by her admirers pales when compared to the price an auction bidder paid to win a backstage pass to meet with her for 15 minutes prior to her participation in a high-end lingerie fashion.
For the privilege of getting to meet Sora Aoi a bidder spent just over 40,000 yuan ($6,500 USD). Several other lingerie items and opportunities to interact with Sora Aoi resulted in fans spending significant amounts of money and in the process has opened the eyes of some clothing companies looking for brand ambassadors.
Sora Aoi is a 'hot' celebrity as illustrated by her ability to get fans to spend large amounts of money to meet her and own clothing that she has worn and someone who is considered one of the star endorsers of Asia in particular China.