Neymar Junior recently has been the topic of discussion in the media because his football club, FC Barcelona recently was alleged by the Spanish government to have not paid the appropriate amount of taxes for his transfer from his past football club, Santos. As a result, the club paid the Spanish treasury an additional payment of approximately $18 million to settle the dispute.
However, considering the fact that the club now has two of the top five young strikers in the world on their team in Neymar Junior and teammate Lionel Messi the amount of the fine does not compare to how much value in terms of wins, goals and future corporate endorsements the team will receive both now and in the future.
Neymar Junior has already proven to be a great asset to FC Barcelona on the pitch and with the upcoming World Cup taking place in Brazil he will be a great asset in terms of marketing at the World Cup. Neymar's Barcelona jersey will be a huge seller in Brazil during the World Cup because he is already considered one of the leaders of the country's legendary national football team and young kids look up at him as an idol. Past legends such as Pele and Ronaldo consider him an excellent player upon whom the squad is dependent.
The taxes that FC Barcelona paid to resolve the dispute with the Spanish government and the alleged payments to the companies of his father for the transfer of Neymar Junior to FC Barcelona are a small price to acquire to pay for the services of a player that has been described by his peers as having "magic feet".
Neymar Junior is good looking, young and an incredibly gifted footballer who has just returned from injury to partner with Lionel Messi and in the process possibly provide FC Barcelona with the best striker forward combination in football in Europe.
Neymar Junior has the potential to help FC Barcelona return to being the dominant footballer team in Europe and as such the player who has been named the most marketable athlete in the world by SportsPro is someone who while the source of some criticism at the moment for his transfer fee, is worth every dollar as he will prove in the very near future.