When One Direction burst onto the scene two years ago, few were expecting them to become the pop-culture phenomenon that ended up re-defining today’s generation of boybands. Justin Bieber, on the other hand, has had a steady inflow of hits since his debut a couple of years ago, and it was a foregone conclusion that his album ‘Believe’ would do extremely well in sales.
Now, 1D has shown everyone that it has staying power by beating Bieber in sales – ‘Take Me Home’, One Direction’s sophomore album, has now managed to sell over 2,415,000 worldwide in its fifth week whereas ‘Believe’, Bieber’s album, has managed to sell 2,216,000 worldwide, but now in its 25h week.
‘Take Me Home’ has already been certified platinum in the US, and they are the first British band to debut at #1 in the US ever – yes, not even the Beatles managed that.
It looks like One Direction is definitely here to stay – although for how long, we can only guess. Boybands generally don’t last beyond 5-6 years, but that was in the days of N’Sync and Backstreet Boys. We won’t know whether it will stay that way, or if 1D will manage to outlast beyond everyone’s expectations.