It looks like it’s been a busy month for Robert Pattinson – after jetting into full steam for the promotion of the final Twilight movie, Breaking Dawn: Part 2, he has now just been named as the new ambassador for Dior. Dior is an incredibly high class brand, with the female ambassadors being Charlize Theron, Natalie Portman, Mila Kunis, and recent addition Jennifer Lawrence.
Now, E! Online reports Pattinson will join their exclusive company as the face of Dior’s men’s fragrance line. A source told E that ‘Rob likes the brand’ and the deal is reportedly worth around $12 million for just three years. Other men who have endorsed Dior include Jude Law, so Rob really couldn’t be in better company.
There seems to be a trend where stars who are about to be signed by big fashion houses will appear pretty much exclusively in their clothing for public events – first, with Jennifer Lawrence turning up in Dior at all the events, and now Rob, who has been wearing Dior Homme for both the Teen Choice Awards and the Cannes Film Festival.
It’s a good choice for Dior to pick Pattinson, especially now that he will start appearing in films that are more mature – among others, he has both the ‘Rover’ and ‘Mission Blacklist’ coming up, which are both intense and dark films that are not catered to a younger audience.