Rosie Huntington-Whitely is featured in a series of new lingerie ads for Marks & Spencers, but now the ads have drawn criticism for being too racy.
The Telegraph reports that three outdoor Marks & Spencer ads featuring Rosie’s own line ‘Rosie for Autograph’ were drawing complaints from viewers. The complaints were about the ads being, “overtly sexual, explicit, degrading to women and reinforced sexual stereotypes of women.”
The complaints were all targeted towards the Advertising Standards Authority in the UK, but the ASA has replied that the ads were not breaking any rules or regulations, adding, “We also considered that it was acceptable for advertisers of lingerie to show their products modelled in ads, provided they did so responsibly. We also considered that, because the ads were for lingerie, consumers were less likely to regard the partial nudity shown as gratuitous.”
They also point out that the ads were designed for women, not for men, and so the motive behind the images was not to ‘titillate’ any of the viewers. Of course, this isn’t the first time that complaints were targeted towards lingerie ads; the billboard ads featuring Victoria Secret models in New York City generally gets hundred of complaints a year due to the wide-reaching nature of the advertisements.