Rosie Huntington-Whiteley is not your typical model. She is one of the elite models in the world but she is unique in her assessment of her life as a model. The looks at modelling as a career not a lifestyle and views the career as one that is very short and as such she is focused on building herself into a brand.
To this measure she has created an everyday lingerie line called 'Rosie for Autograph' lingerie collection which puts her in control both now and in the future. The beautiful model who is constantly in the media spotlight for her high-profile relationship with actor Jason Statham has been working with M&S on her Rosie for Autograph lingerie line since 2012.
Fashion observers have noted how her lingerie line has become quite successful as she has sold over 500,000 bras in more than 200 stores and she receives compliments from customers about her underwear every day and her success shows that she is not a novelty act. Rosie Huntington-Whiteley knows lingerie clothing and her brand is becoming more popular every day.
In a interview at the Vogue Festival earlier in the year she explained that her focus on lingerie revolves around the fact that it is the clothing that she has the most experience with in and thus lingerie is something she feels confident in designing.
However, she is not just limiting the development of her brand to modelling as she has branched out into acting. She is part of the film "Mad Max: Fury Road" and was recently seen in the trailer for the film at the 2014 San Diego Comic-Con at which the bloggers praised it as one of the most impressive shown at the event.
Rosie Huntington-Whiteley is building her brand as an actress and lingerie designer and her actions and success are letting people know that she is in charge of her career and is focused on achieving her goal of becoming a 'brand' and will not allow herself to be defined and looked at as only a model.