Scarlett Johansson and Mark Ruffalo have given interviews promoting the 'Avengers', and talk about the movie's re-watchability and the family dynamic between the Avengers, among other topics. When asked about the movie's re-watchability, Johansson immediately jumps in and talks about all the fortune cookies that director Joss Whedon has hidden in the movie for the fanboys.
"With ‘The Avengers’ Blu-ray and DVD, and think there’s all these little fortune cookies that Joss Whedon hides in there for all of the fan boys. It’s really dense, ‘The Avengers’ film is really really dense." Ruffalo also chimes in, saying "Oh yeah, they’re gonna love it. And Joss Whedon, he did hide some stuff in ‘The Avengers.’ We’re not supposed to talk about it, but in the Blu-ray of ‘The Avengers’ there’s a lot of things Joss laid in, visual things that unless you have the Blu-ray, you don’t see it."
When asked about the family dynamic between the Avengers, Johansson gives a long answer, detailing the heart behind the characters and how the audience relates to them. "I mean, Josh Whedon’s dialogue is just so witty and so dry and so clever. I think he’s really invested in each personality. And you can see the, I call them Whedonisms, in the words. There’s a lot of pop culture references. But also there’s a lot of heart behind the characters, you know? When they hurt, their hurt, we relate to them. There’s betrayal, there’s suspicion. These are real feelings and I think the audience will relate to them, just as they have in the ‘Iron Man’ films and ‘Thor’ and ‘Captain America: The First Avenger.’ I think the audience relates to each one of these films because….and I think this is why readers relate to comic books, because these characters are human, but they have these superhuman abilities. And Joss as a fan, I think he was just dedicated in seeing that through. That was a big deal to him, to get that dynamic."
The Avengers DVD and Blu-ray releases September 17th in the UK and September 25th in the US. The Avengers has made more than $1.5 billion dollars at the global box office.