It has been reported that X Factor boss and Britain’s Got Talent judge Simon Cowell is set to be nicer to wannabes, in a bid to outperform The Voice. Simon is believed to have been very disappointed that Britain’s Got Talent was beat by The Voice in the ratings at the weekend and wants to put things right.
An insider explained to The Sun, "Simon wasn't happy when he saw the ratings. He likes to be number one in everything he does. He has told producers they must make BGT even better. He is known as being a perfectionist and this will only renew his desire to beat The Voice."
They added, "The big fear is that viewers will start seeing The Voice as the leading singing show. That would mean the best singers flocking to apply to it instead of The X Factor - and these shows live or die on their talent."
The insider continued, "Simon always learns lessons. He will be seriously considering whether he has to be nicer to contestants. He has softened his Mr Nasty image over the years. But maybe now he needs to turn fully into Mr Nice. It's clear viewers are starting to get a taste for more positive shows."