The 2014 Winter Olympics may be Slovenian alpine ski racer Tina Maze's introduction to the North American audience. With the absence of American ski champion Lindsay Vonn from the Olympics it is very likely that the focus of the television coverage will be directed toward the woman who won the 2013 World Cup overall alpine ski racing championship and that person is Tina Maze.
Tina Maze over the past two years has been considered one of the best if not the best woman's alpine ski racer in the world. Her main competition was Lindsay Vonn as very few woman other than these two were legitimate threats to win the gold in each of the five race disciplines. What makes both of these woman so important to the media outlets and corporate sponsors is that they are also very attractive women who have great personalities.
Men, women and children of all ages have no problem relating to them or wanting to see them racing or in advertisements. As such, with Lindsay Vonn being unable to compete at the Olympics because of a knee injury the environment is set for Tina Maze, the 2013 European Woman Athlete of the Year as determined by the European Press Agency to become a media star if she wins Olympic Gold at the 2014 Sochi Olympics.
The 2014 Winter Olympics can make Tina Maze an Olympic Champion and expand her endorsement portfolio from being that of alpine skiing products to being a brand ambassador for companies worldwide. In February 2014 do not be surprised if Tina Maze's name and picture are constantly featured throughout the Internet and on television.