Tina Maze's recent win in the 2014 downhill ski race in Italy had multiple effects as she was able to send a message to her fans who were no doubt worried about the fact that she had not won all season that she is in great form heading to the Olympics. Her win also sent a message to her fellow competitors that their worse nightmare has become reality because the best skier of the 2012-2013 season has now regained her winning form just before the biggest competition of the season, the 2014 Winter Olympics in Sochi, Russia. Lastly, Tina Maze's win has also likely resulted in her agents leaving the bars and restaurants and returning to their offices after trying to drown their sorrows out of fear that she might not win a race in this season.
Tina Maze is the one athlete that many endorsers thought they could depend on in the 2014 Winter Olympics to win at least one gold medal but this year she had not won a race before the 2014 downhill ski race in Italy on January 25, 2014. The nerves of her agent and her endorsers were getting frazzled and the spirits of her competitors were heightening because the possibility of their winning at the biggest marketing event for Winter Olympians, in particular female alpine skiers had increased with the less than great performances of Slovenian alpine queen Tina Maze.
However, the downhill race win by Tina Maze has changed the perspective of observers of the alpine ski community and potential endorsers because she is now back on track to become the alpine queen of the 2014 Sochi Winter Olympic Games in the manner that Lindsay Vonn became the face of the alpine ski events at the 2010 Winter Olympic Games.
The 2014 Winter Olympics should be Tina Maze's introduction to the world as the best female alpine skier in the world and if that occurs it may lead to her becoming an endorsement queen both in Europe and outside of Europe. Tina Maze has big skis to fill in trying to replace Lindsay Vonn but she has the talent and now she has to prove that she can do so on the biggest stage just as her predecessor did.