Czech model beauty Eva Herzigova is considered by many to be the standard bearer when it comes to provocative, risque traffic-stoppiing advertisements and she is whom most models and advertising campaigns are compared to when talk arises about the impact of a modelling advertising campaign. She is known throughout the fashion world and the advertising world for her legendary 1994 Wonderbra "Hello Boys' advertisement that was rumoured to have caused car accidents because men kept staring at billboards with the picture of her in a black bra and underwear and the caption "Hello Boys".
Since that advertisement fashion designers worldwide have been pushing the risque envelope of their marketing campaigns in an effort to grab the attention of viewers and now in 2014 Tom Ford's Neroli Portofino advertisement is the campaign that is attracting attention for its 'risque' element.
Interestingly, the aspects that made her 'Wonderbra' advertisement so memorable are the fact that she was not just beautiful but 'nice' and that many men thought of her as actually approachable and someone who they could imagine was talking to them.
Eva Herzigova made the 'Wonderbra' advertisement famous not just because of her body but also because of the look she produced in the advertisements and it is something that has propelled her to 'Icon' status with no less than the prestigious models.com organization.
In 2014 Eva Herzigova is still a 'hot' model and it seems that she still makes advertising campaigns very memorable. She is part of the Dolce & Gabbana Spring/Summer 2014 Women's Advertising Campaign which was recently named by some fashion insiders as one of the top six fashion video advertising campaigns for the Spring/Summer 2014 campaign.
Eva Herzigova is a model that many present and future models will be compared to and is the inspiration for many fashion advertising campaigns.