In January at the 2014 Australian Open, the first Grand Slam event of the year, Tomas Berdych surprised many with his exceptional play at the tournament as he made it to the semi-finals of the tournament before losing to the eventual winner Stanislas Wawrinka. However, the tournament was a winner for both him and his model girlfriend, Tennis WAG Ester Satorova who when spotted in the stands supporting him became an Internet sensation. Her modelling brand exploded as fashion companies immediately wanted her services as a model because of her great looks and the realization that because of her exposure on television there would be fans, in particular women who would want to buy and wear what she is pictured in at the event.
This is the power of Tennis WAGS. They become fashion ambassadors and entities unto themselves as fashion companies are willing to pay them to wear their clothing knowing that they will be pictured constantly while supporting their partners on the court and in off the court activities.
One of the interesting situations that might arise this summer is with renowned endorsement queen Maria Sharapova. Her boyfriend is Grigor Dimitrov, the number 14 ranked player in the world and a man who is considered a potential Grand Slam champion who could surprise and win in 2014. Will she be joining the ranks of the tennis WAGS and watching him compete and in the process bring even more exposure to the companies whom she endorses?
The opportunities will be available for Tennis WAGS to become successful marketing entities in 2014 as there is no dominant player in either the men's or women's singles tournament and as such fashion insiders expect the women to be in great shape and fashionistas during these Grand Slam tournaments because if spotted by the camera, it can turn a person into a 'quiet' fashion model.