American singer will.i.am has praised the UK music industry for leading the world in getting music made. The Black Eyed Peas star has revealed how he paid out of his own pocket to have the music video for his single Scream and Shout made so that it could be released as quick as they could.
will.i.am told the Evening Standard, “I paid for the video myself. The UK was like, 'We want something now, hurry up, it's hot'. It used to be America, but right now the UK leads the world. The American [record] company was hesitant because This Is Love didn't really work in America.”
He then went on to say, “I don't do OPM [other people's money]. It takes too long. These ideas that I've had, if I'm thinking them then somebody else is about to do it. Right now you have got to go fast on things.”
will.i.am has become a very popular figure in the UK and his new single Scream and Shout is very eagerly anticipated, so much so that the release date has been brought forward. Scream and Shout will now be available to download in the UK on December 9. Check out the music video below.