Will the 2014 Winter Olympics be the year that Julia Mancuso becomes the women's star of the US alpine skiing team and in the process a marketing superstar similar to injured teammate Lindsay Vonn? Julia Mancuso has earned the most Olympic medals by a US alpine skier with one gold and two silvers from the past two OIympics and yet she is not nearly the household name that skiing teammate Linday Vonn has become.
The 2014 Winter Olympics in Sochi, Russia represent the perfect situation for Julia Mancuso to become a household name throughout the United States and in the process become the face of a national advertising campaign for one of the major athletic footwear/apparel companies.
Julia Mancuso is known for her outgoing personality and for performing well at the Olympics in large part because she rarely lets the added attention of the Olympics impact how she performs. Recently she has attracted the attention of the ski community because she has started to produce some impressive times in her training runs at recent competitions which indicate that she will likely be in peak form when the Olympic competition begins.
The 2014 Winter Olympics will likely be the last Olympics for Julia Mancuso and the last opportunity for her to become the unquestioned star of the US women's Olympic team. Will Julia Mancuso seize this opportunity and become one of the stars of the Olympics by winning gold in one or more of the alpine events and in the process become known to both the US audience and the US footwear/athletic apparel companies as someone who can be the national face of their product?
Julia Mancuso is considered one of the more attractive athletes of the 2014 Winter Olympics and also one of the US athletes who is most likely to perform well when the world is watching. If she performs well and wins a gold medal at the 2014 Winter Olympics the new face of US skiing will likely become Julia Mancuso and the national endorsement offers will follow which would be a deserving reward for a skier who has been such a consistently quality performer at the Olympic Games for the United States.