Sara Sampaio is a Portuguese model who reminds many modelling followers of Adriana Lima, the Brazilian modelling sensation. The question for many observers is whether she will follow up her recent modelling and commercial success in the United States with a move toward television and movies. If she moves in this direction she will be able to expand her brand in a way that Adriana Lima never accomplished.
In 2013 Sara's career exploded as she became an American internet sensation with men's online magazines and also walked for the first time in the New York 2013 Victoria Secret Fashion Show. These accomplishments were in addition to being selected as the cover model for five prominent magazine covers such as Elle and being featured in numerous other popular fashion magazines. Sara is in a unique position in that she has the opportunity to become a model who can enhance her popularity with American viewers while also building on her success as a prominent fashion model in Europe.
Most models do not capitalize on their modelling fame until it is too late. They wait until they are ready to basically leave modellig before they pursue careers in television or movies to expand their brand. Sara already has a connection to the 18-34 male audience in the United States as a result of her scintillating "Axe" commercials. However, for her to truly capitalize on her popularity she needs to continue to venture into the world of television and movies while her modelling career is on the rise.
In 2014 do not be surprised if Sara Sampaio becomes an indelible figure in the minds of men worldwide. The 2014 World Cup takes place in June 2014 and her home country will be one of the main participants. The Super Bowl will take place in February 2014. If she is part of commercials during these two sporting events she will potentially become one of the dominant models in the world and be on her way to ensuring that the Sara Sampaio modelling brand will continue to expand through both the Internet and the world of television and movies and in the process make her an even more desired and known commodity as a brand ambassador and entertainment figure.