Xenia Tchoumitcheva traveled to Morocco to discuss some business and during her visit modelled the clothing of some of her fashion clients which highlighted her value as a brand ambassador/blogger.
The modern woman wants to wear stylish, luxury clothing when she travels abroad but often the challenge is actually putting the outfits together let alone being able to decide what to wear because she is so busy. Moreover, often the frustrating aspect of high-end clothing is that when it is shown on models it is not done to show how one could or should wear it and thus the busy modern woman might take a 'pass' on the garment.
However, when a businesswoman such as Xenia Tchoumitcheva models different clothing while on a business trip she literally sells the outfit because other businesswomen can now see how it could be worn, what situations it would be best to wear it and if it can or does look great.
She demonstrated her value to luxury brands and modern women during her Morocco 'business' trip with her wearing of outfits such as a purple coloured Matthew Williamson cocktail dress with gladiator sandals which looked so spectacular that it received almost 60,000 'likes' on her Facebook page and probably made the designer so happy that one can imagine him sending a 'thank you' note or basket to the beautiful Russian fashion blogger.
Her value as a fashion blogger is immense as she provides someone the modern woman can look to for guidance as to learning what 'trends' are hot while also acting as a model whom luxury brands and designer can use to promote their clothes.
Xenia Tchoumitcheva is fashion blogger whose brand continues to increase in value because of her ability to model for her three main clients: the modern woman, fashion designers and luxury brands.