Laetitia Casta's model pose and photo for Nina Ricci's new scent L'Extase has provided a reminder to fashion photographers that sometimes, when one is working with an 'elite' model that simple is better and also has brought attention to her past role as a fashion trendsetter as illustrated by her modelling of a fur bikini ... in 1998.
In the Nina Ricci advertising campaign the French model/actress beauty is lying down on her side face on white sheets facing the camera while wearing minimal makeup, no clothing on her upper body and gently holding a perfume bottle.
The sexy, intoxicating look on her face in the campaign advertising photo is mesmerizing to viewers and ignites the imagination of women who upon viewing the picture want to feel like she looks in the photo: sexy and in control as if she knows that the beautiful fragrance that is emanating from her body thanks to the perfume bottle in her hand makes the person she is looking at helpless to her desires.
Not only did this photo of her bring an amazing amount of attention to the perfume fragrance but it also inspired Sports Illustrated Swimsuit Daily to name her the Thursday Throwback Model of the Day (Sports Illustrated - February 5) and posted a photo from her appearance in the 1998 Sports Illustrated Swimsuit Issue in which she left many men and women salivating over her spectacular modelling of a fur bikini, a look recently duplicated by social media/entertainment personality star Kim Kardashian.
Elite models inspire dreams and help make fantasy a reality in terms of looking and feeling beautiful and that is what Laetitia Cast has accomplished with her very sexy, sophisticated professional modelling photo for Nina Ricci's L'Extase perfume.
Laetitia Casta showed how an elite model has put the Nina Ricci fragrance L'Extase where it needs to be: the minds of women who want to feel beautiful and desirable and in the process reaffirms the impact an elite model can have on a marketing campaign.