Lily Cole rose to prominence in the entertainment and fashion industry through her sensational modelling career but she has now transitioned from being a full-time model to a savvy business woman. It is now a rare sighting to see the elite model Lily Cole in a magazine or on the runway as a model because her time and energy is focused on building her various businesses whether it be her bookstore or her current focus, the website "Impossible.com".

Lily Cole posing shirtless
The website is based on the principle of "a person doing something for another person without money being necessary as a medium." In the eyes of Lily Cole, the currency consists of the words "Thank you" in the gift economy.
The beautiful model recently explained her use of modelling as a way to fund her ideas that are not money makers but enables her to expand her brand and be creative. The ability to think and create is an essential part on any occupation/business that Lily Cole will be part of which helps entertainment insiders understand the decision of this Cambridge University arts history major to slow down almost to a crawl a modelling career that had made her into one of the most in-demand models in the world and focus her energies on entrepreneurial ventures such as the Impossible.com website and her acting career.

Lily Cole in lingerie
She is scheduled to take part in the stage production "Days of Troy", based on Iliad and will be seen in the highly anticipated movie "The Zero Theoram" and also in "Orion" and "Gravy". The common thread with Lily Cole and her being part of a movie or stage production or an entrepreneur is that the forum provides her with the ability to think, create and improvise and this is central to her happiness and success.
Lily Cole reached the rarefied air of modelling in a very short time and as such fans should not be surprised when she achieves sensational success as a business woman and actress.
Lily Cole naked