Don Jon's Addiction is currently airing at the SXSW festival to build up some buzz, and it's getting some strong reviews right out of the gate. The consensus seems to be that Joseph Gordon Levitt completely re-invents himself as the titular character, and that his skills as a director and writer seem to be building.
Just in time for the premiere, the film's title has been changed to Don Jon, and two new stills from the film have been released [courtesy of Moviefone].
Joseph spoke about the title change, explaining, "[I]t felt to me like the old title, "Don Jon's Addiction" was throwing some people off a bit from the point of the movie. People were assuming it was a film about porn addiction and sex addiction, which really isn't true. That'd be sort of like saying 'The Maltese Falcon' is a movie about a statue of a falcon. DON JON is a comedy about how men and women treat each other, and how the media we consume can create unrealistic expectations that we put on one another."
The stills also don't show much, but feature Gordon-Levitt bench pressing in one still, and flirting with Scarlett Johansson's character in the other. The film, in addition to Gordon-Levitt and Johansson, also stars Julianne Moore, Tony Danza, and Rob Brown.